I don't 'also do' TikTok. It's all I do.
I've spent the last several years inside TikTok Ads Manager — not as a generalist who runs a bit of everything, but as a paid media specialist who lives in the platform every day. I've managed campaigns across 15+ ecommerce brands spanning the US, UK, MENA, and EU markets. I've run GMV Max and Smart+ campaigns through every iteration TikTok has shipped, navigated TikTok Shop's evolving ad ecosystem, and tested into the Creator+ Alpha program before it went public.
What I kept seeing — even at well-funded brands — was the same problem on repeat. They'd hire generalist agencies who treated TikTok as "just another channel." Static creative would get recycled from Meta. Attribution would quietly break and nobody would notice for weeks. UGC would either be ignored entirely or outsourced to gig platforms producing low-effort content that died in the feed within hours.
The brands that win on TikTok don't run it like Facebook. They invest in native creative, fix attribution properly, and iterate weekly. That's hard to build inside a generalist agency. So I built one that does only this.Today I work with a select group of ecommerce brands as a hands-on TikTok partner. That means I personally handle ad strategy, creative direction for our UGC creator network, attribution setup, and weekly performance reporting. No account managers reading scripts. No handoffs to junior staff after the sales call. No "someone on our team will get back to you."
If that's the kind of partnership you're looking for, the call below is the next step.